I’m a senior copywriter and editor with 30 years of professional experience, bringing expertise in the U.S. Federal Trade Commission’s truth-in-advertising rules, search engine optimization, web usability, information architecture, lower literacy and health literacy, federal plain language guidelines, ChatGPT and AI prompt engineering, and best practice marketing and sales strategies.
I’ve had the pleasure of partnering with phenomenal B2B and B2C organizations along with strategic advertising and video production agencies including The Pedowitz Group, Hangtime Media, and Crescent Beach Productions. Past clients have included Willamette Dental Group, Howard University, Clemson University, Guru.com, WorldAPP, Dealertrack Technologies, Hussey Seating, Pharmacists Mutual Insurance Co., American Digital Corporation, Golden Pacific Bank, National Bank of Canada, Wedding Photojournalist Association, Wisp Ski Resort, Acme Smoked Fish, Amoretti, and Hebert Handcrafted Chocolates.
In my current role as Marketing Content Specialist at AAFCPAs, I manage communications campaigns for a range of practice areas spanning tax compliance and advisory, audit and assurance, outsourced accounting and fractional CFO, business process and IT advisory, system selection and data analytics, and wealth management. I interview practice leaders, subject matter experts, and valued clients—researching topics and conducting appropriate audience analysis to determine psychographics, attitudes, and pain points. I conceptualize, compose, and revise web content, thought leadership pieces, event messaging, nominations, strategic inquiry responses, and sales-enablement materials including proposal content, testimonials, bios, and info sheets. Collaborating with the digital marketing team, I also develop email marketing campaigns including evergreen automated workflows.
Prior to joining AAFCPAs, I worked as a consultant for 20 years, where I managed communications projects for a range of marketing, business, public relations, and technical applications—from brainstorming and discovery through feedback and final delivery. In this role, I consulted with discerning clients to clearly define project objectives and parameters, interviewing internal and external stakeholders and subject matter experts, providing counsel, suggesting concepts, and building storylines for digital, print, packaging, audio and video productions. I led the end-to-end process in-line with each individual client’s brand and objectives including audience analysis, competitive research, content development, and follow-up.
Earlier in my career, I held the role of Investor Relations/Corporate Communications Specialist at IDX Systems Corporation (NASDAQ: IDXC, now GE Healthcare), where I directed the company’s annual report process, assisted C-level executives in selecting the ideal theme, analyzed and advised on design, and directed schedules. In this role, I worked hand-in-hand with the Director of Investor Relations to manage shareholder and Wall Street expectations and execute powerful communications campaigns in response to downsizing and crisis situations. I helped to facilitate flawless quarterly earnings release processes, editing press releases and distributing each via PR Newswire.
Here I provided a combination of both language and finance expertise—managing, balancing, and analyzing budgets and forecasting highly accurate expected costs. I was solely responsible for monthly and quarterly executive IR measurement reports, managing and expanding financial models for Wall Street, consolidating P&L and internal forecast records, and broadening valuation visibility.
In my corporate trade show work, I developed participation objectives and strategies to maximize product exposure and expedite sales processes. I defined marketing opportunities for each show geared toward generating a stronger market presence. I assisted in theme and conceptual design, with demo and exhibit space layout, and in the creation of internal and external promotional pieces.
I hold a bachelor’s degree in English from California State University San Bernardino. Supported by a merit-based scholarship in art, I completed extensive undergraduate studies in life drawing and fine arts. Furthering my studies, I earned a 4.0 GPA in graduate business courses in Finance, Total Quality Management, and Public Relations at Saint Michael’s College in Vermont.