FAQs
Once you decide to move forward, I'll develop and send a brief set of questions to gather all of the information from you that I'll need. These questions largely focus on the information you'd typically find in a creative brief, such as your audience demographic, industry trends I should know about, and your overall goals.
Overall, copywriting and editing projects flow as follows:
1. We'll outline your project scope.
2. I'll calculate and present a quote for your consideration.
3. I'll email my contract to sign electronically and ask for a good-faith deposit.
4. I'll conduct discovery, data collection, and an email interview (when applicable).
5. I'll complete your project and present everything on a timely basis. My standard turnaround for projects valued at $500 or less is just one week once I have everything in place (contract, deposit, and answers to my discovery questions).
6. You'll then have the opportunity to send feedback or fine-tuning requests as needed.
Absolutely! But keep in mind, for my own project management and organization, I prefer to gather initial direction, draft feedback, and revision requests in writing (via email). This is just one reason why I'm able to maintain an above-average customer satisfaction rate. It's standard practice for all ad agencies I've worked with and for my consulting business. There's a huge learning curve, and written records are the best way I’ve found to retain the wealth of information I need to know. Emails are so easy to file and refer back to when needed. I find that it dramatically reduces miscommunication and error. All of my clients are beyond pleased with the results when they take the time to carefully write down and outline their project requirements.
Due to the added time involved in preparations and transcription of Zoom and conference calls, should clients opt to work in this manner, they do incur an added fee above my standard rates. Conference calls and consultations are billable at just $150 per session (up to 45 minutes). Each hour that follows is billable at my hourly rate.
Changes have been enacted over the past few years to reduce the visibility of keyword-saturated pages while elevating rank for pages Google deemed informative and of superior quality. The focus, now, is on high-quality copywriting that engages readers and keeps them on the page while including targeted keywords responsibly and naturally in content.
As recommended by Google, I start with your value proposition to simplify search engine optimization. To stay on top, searchers need a reason to click on your site, to revisit your site, and to recommend your site to others. In addition to helping my client emphasize their value proposition, I weave in provided keywords responsibly in a manner that can be caught and indexed while never deterring from readability.
I have extensive experience in both marketing and technical writing for software solutions and apps including app descriptions, how-to tutorials, and user manuals. My ideal process for streamlining the extensive learning curve—and to get up to speed on my client's software solution or app—is through an on-screen demo using 
Screencast or similar solution. This ensures I can refer back to the information repeatedly while I develop copy. A test account with log-in access is equally beneficial. I've found this process extremely useful when learning, understanding, and mastering new concepts.
I write press releases that are designed to build traffic and sales, generate public interest, and favorably position my client’s organization. With graduate-level public relations education plus corporate public relations and investor relations experience, I have the qualifications you need to best position your company and announcement.
As a copywriter and editor, though, I unfortunately don’t offer PR representation or distribution. But I've used and would recommend either of the following wire services for targeted distribution:
I’ve written countless internet and explainer videos, travel and tourism narratives, how-to tutorials, radio spots, and telemarketing scripts. But once my client and I have finalized the script on paper, my client then handles the audio and video portions of production.
To get just the right audio for your particular project, you might opt to browse Voices.com. Voices.com offers access to a full range of voice-over talent specialized in everything from explainer videos to audiobooks, radio and television spots, customer service on-hold recordings, and elearning solutions. Here you're sure to find the ideal tone and dialect suitable for your brand and purpose.
Many of my clients have used resources like Bitable to produce quick, high-impact animated video content. Others have opted for a custom-designed solution like those offered by an associate of mine.
I can work seamlessly alongside your designer of choice or recommend an associate of mine, who has supported many of my clients for more than two decades. She's freelanced as long as I have and brings the formal design education and ad agency experience you need to ensure a superb finished product. Her services span print design, custom website design, Wix and WordPress customization, presentations, infographics, motion graphics, and more.
Copy is completed and approved first, shifting then into the design phase. Design can be coordinated to start up right away once our piece is complete.
